“Furry” is a colloquial term for anthropomorphic, which describes animals or objects that have been given human qualities and characteristics. Famous examples often quoted in this context include Bugs Bunny and Mickey Mouse.

On the “furry” level, this not only aptly describes our animation products but also our affinity to animals, as we frequently use them in our productions to express the dramatic themes in our own human culture.

On the “fish” level, we are a school of individual characters contributing to a common vision, and always finning about to adapt and learn new trends, new cultures, new worlds.

That’s why we’re the Furryfish.